The Spinoff

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Parity Magazine

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Capital Magazine

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RNZ

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NZ Herald

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Salient Magazine

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The Detail

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The Spinoff 〰️ Parity Magazine 〰️ Capital Magazine 〰️ RNZ 〰️ NZ Herald 〰️ Salient Magazine 〰️ The Detail 〰️

Telling stories that stick.

Kia ora, I’m Kirsty.

I'm a content specialist and writer with a background in journalism and campaign experience inside Melbourne's not-for-profit sector.

I've been telling stories across Aotearoa and Australia since 2019 — in print, online, with audio and on video. I’ve led storytelling for fundraising campaigns that have raised thousands for Victoria’s homelessness sector. Before that, I cut my teeth in the newsroom.

Experienced with a microphone, comfortable on either side of a camera, I'm great with my words and will do just about anything for a good story.

Let me show you some.‍

Social Impact Storytelling

I translate complex data into impactful content that tells the right story and finds the right people.

I’ve been lucky to sit down with some incredibly resilient people ready to share their story. With trauma-informed storytelling practises, their story is in safe hands—and that’s the secret to powerful content.

Social impact stories showcase the humans behind the statistics, the lives changed by publicly funded services.

Stories to make sense of the data.

Content Strategy & Social Media

I’m always on my phone, for better and for worse. Social media can be a plug-in for inspiration, creativity, connection, and education, if you know where to look. It’s also a place where misinformation lurks, and where trolls feel brave.

But undoubtedly—it’s where most people are.

I’ve managed social media accounts for not-for-profit organisations, student media outlets, and a few passion projects. Creating strong content plans with identity and purpose makes for social content that cuts through the noise.

Thinking ahead and being in the now.

Audio Production & Podcast

I’ve been on both sides of the booth.

Working for New Zealand’s national broadcaster taught me the world of talk. From scripting, cutting, pre-recording, to live on-air producing and reporting. I learnt from some of the country’s best journalists, editors, and producers, and got hands-on experience in the studio.

Now with a bit of podcast producing under my belt, I’m hooked. I can make your audio sharp and storyboard your series.

Publications & Copywriting

Once a student magazine editor and lifestyle magazine intern, I’ve been working with the physical form for more than 5 years. Whether to inform and engage a community, share impacts with donors, or give annual reports more life, I can get the content from plan to print.

  • "Kirsty has a natural gift in storytelling, finding connections with people and translating marketing briefs into stories that make a genuine lasting impression. Her engergy, passion and creativity bring a secret x-factor to any team."

    — Howard Ralley, Launch Housing

  • "Kirsty is one of the most exceptional people I met during my five years as a Lecturer at Victoria University of Wellington. I continue to be deeply impressed with Kirsty’s candor, her strength in the face of challenges, her thoughtfulness, and her openness – not to mention her writing, analytic and critical skills."

    — Dr. Greta Snyder, Victoria University